A good school marketing effort is an effective way to convince prospect to apply for your school. With YoungCRM you can target all relevant markets, build relationships with prospective students and keep your educational institution in the top of their mind by nurturing them with relevant information, invitations and messages.
A school marketeer can’t communicate 1:1 like a student counsellor – it will simply take too much time and effort. To manage your marketing effort, you need to create target groups. This is easy. You can choose your own filters and save as many target group as you want in system.
To pinpoint the ideal target group, you can use data from your Insight reports and backtrack your current students – which kind of interest do they typically have? Where do they geographically come from? What is the age group?
Pinpointing the different target groups will help you to tailor your messages, plan what events you should promote and what kind of new content you could include in the campaigns.
In the YoungCRM platform you can align your email communication to your brand by selecting background colour, adding logo and cover photo. To create the email content, you can easily drag elements from the bar to the right to the email, e.g. add pictures, videos, links, button and text. It is very user friendly and looks great immediately.
Another possibility to communicate with prospects is to write text messages. You can use this to send reminders about important dates or announcements about new events. It is easy to include “Short Codes”, e.g. insert the name of the receivers, and let people unsubscribe to the SMS service.
To follow the effect of your campaigns, the system gives you relevant statistics for your mail and SMS distribution, e.g. how many have opened your email and how many have clicked the links.
In the system you can setup entire email flows so that messages runs automatically.
An email flow is useful when prospects submits a form on your website, clicks a link in an email or his or her status is changed in the workflow. In this way you can communicate with prospect – without investing a lot of man power – and be able to hit the right people with the right message at the right time.
YoungCRM helps you to use retargeting as a marketing strategy.
Retargeting is a form of online advertising which will put a cookie on users once they have fill out a form on your website. When your cookied visitors browse the Web, they will see your ads about your institution on other websites, e.g. news site.
In this way you can advertise about new offers to your prospects on a regular basis, so they keep remembering you.
Explore the platform
By bringing lead tools, CRM, marketing, application forms and admission together, the Student Attraction Platform is the complete solution to streamline and efficient your student recruitment.